Advertise in the PAPER Elkhart County edition
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Publications Manager
Kip Schumm
(800) 733-4111 ext. 2328
Goshen Office
(574) 534-2591
Office Manager
Marilyn Yoder
Sales
Tom Aycock
Gary Niemier
Pati Slabaugh
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the PAPER is a free community newspaper
Both editions of the PAPER have a combined circulation of 56,000. The concept of these reader-friendly publications is total saturation coverage—street by street and house by house—in much of this four-county area. the PAPER has captured 1st- and 2nd-place honors numerous times in the "General Excellence" category in national competitions among free distribution weekly papers.
Service is our Specialty
Let our art department assist you with your advertising. We can help you design attractive display advertising and inserts to exciting colorful tabloids designed to suit your individual business. We can also help with layouts and ideas to make your advertising more effective. We have a library of illustration services to help you add quality and results to your advertising at no additional charge. Combining our experience and available resources with yours makes a winning professional team.
Advertising Deadlines
| Classified Advertising Copy (Elkhart County Edition) |
4:00PM Friday |
| Classified Advertising Copy (Kosciusko County Edition) |
11:00 AM Monday |
| Display Advertising Copy (both editions) |
4:00PM Friday |
Mechanical Requirements
| Columns per page |
5 |
| Column width in picas |
11 |
| Column width in inches |
1-13/16 |
| Points between columns |
12 |
| Page make up width in inches |
9-13/16 |
| Page make up depth in inches |
16 |
| Printing Process |
Offset |
| Material Preferred |
Camera-Ready |
| Columns | 1 | 2 | 3 | 4 | 5 |
| Inches | 1-13/16 | 3-13/16 | 5-13/16 | 7-13/16 | 9-13/16 |
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See our Ad Preparation Guide for more information
Terms & Conditions
Cancellations
Display advertisements set but cancelled prior to first insertion will be charged at one-third (1/3) the cost of the ad. Much of our cost is involved in the production of the ad itself. The cancellation deadline is the same as the order deadline.
Credit Policy
New accounts and political advertising, cash in advance. Credit extended to accounts only with reliable references. Statements must be paid within 15 days of closing dates on statement. A service charge of 1-1/2% per month will be applied to unpaid balances of 60 days or more, representing an annual percentage rate of 18%. A $20.00 NSF fee will charged on all returned checks.
National Rate
Approved agency discounts (15% + 2% maximum) allowed on open rate only. Other rates are net.
Signature Changes Between Editions...$10.00
Advertising Position
Position is not guaranteed, although we will make every effort to meet requests. When an advertisement appears on a certain page or location, no guarantee is given that such a position will continue for additional insertions. The advertiser will not be notified prior to publication if we find it necessary to run ad elsewhere.
Production
We can compose your ad or you may submit it electronically. Read our Ad Preparation Guide here. the PAPER is digitally composed on Macintosh computers. EPS, PDF and ASCII Text may be submitted on ZIP, CD-ROM, floppy disk or flash drive. Graphics for ads can be e-mailed as PDF files to adcomp@the-papers.com. If you have any questions, give us a call and we ll walk you through it.
Tear Sheets
Tear sheets (two maximum) must be requested in advance of publication. Tear sheets ordered after the date the ad appears or for more than the two maximum will be charged at the rate of $1.00 per tear sheet when available.
Excessive Changes in Proofs
In setting advertising, the copy and style of layout will be followed as near to specifications as possible. Proof is submitted for typographical corrections only and no proof is subject to author s changes of copy, layout or items unless advertiser is willing to assume the extra composition charges.
Conditions Governing Advertising
Advertiser and/or advertising agent assumes all liability for advertisement published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility for claims occurring therefrom against The Papers Incorporated. The Papers Incorporated reserves the right to refuse or cancel any advertising that is considered offensive, misleading or detrimental to the public, the newspaper or another advertiser and to edit advertising at its discretion.
Errors in Advertising
The Papers Incorporated shall not be liable for failure to print or publish, in whole or part, an advertisement accepted by the publisher or our representative, and shall be under no liability for errors or omissions to advertisers or the general public except to credit advertiser for proportionate space in which error occurs or to re-run the advertisement in the next issue at the option of the publisher. The Papers Incorporated will furnish a letter to be posted stating correction when requested by the advertiser.
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