Ad Rates for Elkhart County Edition

Display Ad Rates

Black & White Ads Column Inches Per Column Inch: 1-9 (open rate) $10.60 10-19 $10.00 20-39 $9.35 40-79 $9.05 80-159 $8.50 160-239 $8.05 240-319 $7.65 320 or more $7.10

Size of Ad 1/8 page (10 inches) $100.00 ¼ page (20 inches) $187.00 ½ page (40 inches) $362.00 Full Page (80 inches) $680.00 Two Pages (160 inches) $1,288.00 Three Pages (240 inches) $1,836.00 Four Pages (320 inches) $2,272.00

4-Week Discounts 4 or more consecutive weeks advertising. Same size ad and copy. $8.50 per column inch 4 or more consecutive weeks advertising. Ad size and copy determined by advertiser on weekly basis. $9.05 per column inch

Contract Rebate
Minimum 4" Ad Required
13 Weeks	40 ¢ per column inch
26 Weeks	70 ¢ per column inch
52 Weeks	$1.00 per column inch

Combination Rates
Into Kosciusko County Edition	$6.15 per column inch
Into Elkhart County Edition	$6.30 per column inch
Into The Mail-Journal	$4.50 per column inch

Display Color Ad Rates ROP (Run of Publication) Spot Color Rates Up to 60 inches One Page Two Pages One Edition One Spot Color and Black $65.00 $95.00 $130.00 Two Spot Colors and Black $100.00 $135.00 $185.00 Each Additional Edition One Spot Color and Black $50.00 $65.00 $105.00 Two Spot Colors and Black $75.00 $105.00 $145.00

4-Color Process Pictures One Edition $165.00 Each Additional Edition $115.00 Color Specifications: Color charge per ad is in addition to space cost All spot colors are available from PANTONE Color Formula Guide Custom ink mixes: Charges for custom ink mixes available upon request

Classified Ad Rates

Frequency Rate Terms One Paper, One Week Only $7.65 15 word maximum Multiple Papers and/or Multiple Weeks $ .39 per word per paper per week $ .10 additional for each bold word per edition $ 1.00 additional for each insertion of blind ads (ads requiring box number service) $1.00 per tear sheet of classified ad $2.00 billing charge 15 word minimum charge. Any changes in copy after ad appears is considered a new ad.

Preprinted Insert Rates

Quantity* Single Sheet per 1,000 4-8 Page Tab per 1,000 12-16 Page Tab per 1,000 20-32 Page Tab per 1,000 3,000 to 9,999 $41.00 $47.00 $52.00 $57.00 10,000 to 49,999 $38.50 $44.50 $49.50 $54.50 50,000 to 80,000 $36.00 $42.00 $47.00 $52.00 All rates based on the total quantity in a single issue. Cost of delivery of catalogs, product samples or odd-sized inserts available upon review of sample. Inserts must be received at The Papers Incorporated, 206 S. Main Street, Milford IN 46542, before 5 PM Thursday prior to insertion date All preprints must be quarter-folded: Maximum size 8 ½ x 11, inserted into the PAPER When not quarter-folded, The Papers Incorporated will fold standard format inserts at a cost of $23.00 per 1,000 Minimum quantity accepted is 3,000 copies (smaller quantities invoiced an minimum charge)

Print & Deliver 8 ½ x 11 Flyers
If you are an aggressive merchant and want to reach a larger audience effectively and efficiently, take a look at our Print & Deliver program. We now offer a single price to compose, print and deliver 8” x 11” single sheet flyers at very attractive prices. That’s right, we’ll provide the artwork, typesetting, paste-up, paper, ink, printing and delivery all for one low price. What a great one-stop-shop idea! Copy deadline is 10 days prior to publication

1 Stock Ink Color 4-Color Process Print 1 Side Print 2 Sides Print 1 Side Print 2 Sides 3,000 to 4,999 $90.65 per 1,000 $121.25 per 1,000 $232.05 per 1,000 $313.10 per 1,000 5,000 to 9,999 $78.40 per 1,000 $99.40 per 1,000 $164.10 per 1,000 $215.35 per 1,000 10,000 to 14,999 $62.40 per 1,000 $75.80 per 1,000 $113.15 per 1,000 $142.05 per 1,000

Ad Preparation and Output Specifications

We are able to accept PDF files that fit the specifications listed here. For information on how to submit your ad digitally, see the Ad Preparation Guide. If you are having trouble creating a PDF, please contact the Composing department at (800) 733-4111, ext. 2323 or e-mail us at adcomp@the-papers.com.