The Publication for Active Senior Living
Comprehensive coverage for adults 50 years and better. Find informative local monthly articles related to health and wellness, sports, faith and finance.

Adults over 50 are not an isolated, ignored group. They are the fastest growing, most prosperous segment of the American population. They are energetic, active, discriminating, working, knowledgable and demanding customers who challenge us to meet their expectations.

One in three households is headed by a person over 55.
Adults over 50 account for over 74% of personal financial assets, 50% of dicretionary income, 65% of cruise travel, 48% of luxury car sales, and 77% of prescription drug sales.

Advertising Deadlines
Ask your Account Executive for the complete year's schedule for:

Advertising Deadlines
Editorial Deadlines
Publication Dates

Target your advertising to our Editorial Calendar!

Download 2008 Advertising Deadlines here
Download 2008 Promotional Calendar here

Mechanical Requirements

Columns per page 5

Column width in picas 11

Column width in inches 1-13/16"

Points between columns 12

Page make up width in inches 9-13/16"

Page make up depth in inches 16"

One page = 80 column inches or 1,200 lines

Columns 1 2 3 4 5

Inches 1-13/16" 3-13/16" 5-13/16" 7-13/16" 9-13/16"

See our Ad Preparation Guide for more information

You will need the Acrobat Reader to view downloadable documents from this web site.

Terms & Conditions

Advertising with Color
A specific color is not guaranteed; however our intent is to meet your wishes. When an advertisement appears with a certain color, no guarantee is given that additional insertions would continue continue having the same color.

Advertising Position
Position is not guaranteed, although we will make every effort to meet requests. When an advertisement appears on a certain page or location, no guarantee is given that such a position will continue for additional insertions. The advertiser will not be notified prior to publication if we find it necessary to run ad elsewhere.

Production
We can compose your ad or you may submit it camera-ready or electronically. Read our Ad Preparation Guide here. Senior Life is digitally composed on Macintosh computers. EPS, PDF and ASCII Text (generic text) may be submitted on ZIP, CD-ROM, floppy disk or flash drive. Graphics for ads can be e-mailed as PDF files to adcomp@the-papers.com. If you have any questions, give us a call and we’ll walk you through it.

Cancellations
Display advertisements set by cancelled prior to first insertion will be charged at 1/3 (one-third) the cost of the ad. The cancellation deadline is the same as the order deadline because much of our cost is involved in the production of the ad itself.

Credit Policy
New accounts and political advertising, cash in advance. Credit extended to accounts only with reliable references. Statements must be paid by the 10th of the month following billing. A service charge of 1-1/2 percent per month will be applied to unpaid balances of 60 days or more, representing an annual percentage rate of 18%.

Commissionable Rate
Approved agency discounts (15% maximum) allowed on open rate only. Other rates shown are net.

Tear Sheets
All of our publications are now available on our website in page form: www.the-papers.com/onlinepubs/. Simply pull up the appropriate publication, locate the page containing your ad and print it out in your office at your convenience. Proof of publication along with the entire publication is at your fingertips.

Conditions Governing Advertising
Advertiser and/or advertising agent assumes all liability for advertisement published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility for claims occurring therefrom against Senior Life. Senior Life reserves the right to refuse or cancel any advertising that is considered offensive, misleading or detrimental to the public, the newspaper or another advertiser and to edit advertising at its discretion.

Errors in Advertising
In the event of error, Senior Life will be responsible for the first insertion only. Errors which are not the fault of the advertiser will be rectified by republishing without charge that part of the advertisement which was in error. Claims for errors in advertisements allowed for the first insertion only, and all claims must be made within 30 days. Senior Life shall be under no liability by reason of omissions of any advertisement ordered for publication.