Glossary

BLEED
The area used to align objects needed to extend beyond the trimline of your printed document.

BMP
Use BMP for any type of bitmap (pixel-based) images. BMPs are huge files, but there is no loss in quality. BMP has no real benefits over TIFF, except you can use it for Windows wallpaper.

DISTILLING
refers to the process of converting a Postscript file into a PDF using the Acrobat Distiller program.

EMBEDDING FONTS
means the entire font base of that font is captured into the PDF. If the font(s) are embedded, the customer will not need to send their fonts with the file.

EPS
stands for Encapsulated Postscript file. This allows the designer to save a graphic or completed layout in a standardized form and place it into a composite document where it can be scaled and manipulated to fit. However, the EPS file does not embed fonts. Fonts used in .eps files should be rasterized or converted to outlines or paths.

FTP
stands for File Transfer Protocol, a method for transferring files between computers over the Internet. It provides advertisers a direct link to our Digital Ad Department.

GIF
Use GIF for simple Web graphics having limited colors. GIF files are always reduced to 256 unique colors or less and they make very small, fast-loading graphics for the Web. GIF is great for Web buttons, charts or diagrams, cartoon-like drawing, banners, and text headings. GIF is also used for small, compact Web animations. GIF should rarely be used for photos. GIF is not usable for commercial printing.

JPEG
JPEG is best for photos when you need to keep the file size small and don't mind giving up some quality for a significant reduction in size. JPEG is not suitable for images with text, large blocks of color, or simple shapes, because crisp lines will blur and colors can shift. Only JPEG offers the options of Baseline, Baseline Optimized, or Progressive. JPEG can be used for commercial printing if it is coverted to CMYK and is high enough resolution (greater than 200 dpi).

PDF
stands for Portable Document Format. It's cross-platform (MAC, PC, or UNIX). It protects the file, and preserves the integrity of the design, while converting it to a much smaller size for quick transmission.

PICT
PICT is an old, Mac-only bitmap format, similar to BMP for Windows. PICT is not often used today.

POSTSCRIPT
is a computer programming language for describing a page with text and graphics.

POSTSCRIPT FILE
refers to files that have been "printed to disk" or "printed to file" using a Postscript printer driver. Making a Postscript file is usually an interim step before distilling the PDF file.

POSTSCRIPT TYPE 1 FONTS
are the standard for fonts. All Adobe, Bitstream, Monotype, and Agfa fonts come in the Type 1 font format. We recommend using Type 1 fonts.

PRINTER'S PAIRS
A publication's layout in imposition order so that when it is folded, cut, and bound, it reads correctly.

PSD
PSD is Photoshop's native format. Use PSD when you need to preserve layers, transparency, adjustment layers, masks, clipping paths, layer styles, blending modes, vector text and shapes, etc. Convert PSD files to EPS or TIFF for commercial printing.

READER'S PAIRS
A publication's layout in reading order..

RIP
stands for Raster Image Processor. A RIP is a computer that converts a file into the dots that get printed on paper. Every Postscript printer has a Postscript RIP built in, yet each printer may print out differently.

TIFF
TIFF is good for any type of bitmap (pixel-based) images. TIFF produces large files, but there is no loss in quality. TIFF also preserves layers, alpha transparency, and other special features when saved from Photoshop. The type of extra information stored with TIFF files varies in different Photoshop versions, so consult Photoshop's help for more information.

TRIM
The finished size of the document after trimming off excess.