The Papers Incorporated cannot screen all advertisements to eliminate possibilities of fraud or misleading information. If it sounds too good to be true, it usually is. Persons responding to ads are advised to contact the Better Business Bureau in your area or the Indiana Secretary of State’s Fraud Hotline before sending any money. 1-800-223-8791
Advertising with Color
A specific color is not guaranteed; however our intent is to meet your wishes. When an advertisement appears with a certain color, no guarantee is given that additional insertions would continue continue having the same color.
Position is not guaranteed, although we will make every effort to meet requests. When an advertisement appears on a certain page or location, no guarantee is given that such a position will continue for additional insertions. The advertiser will not be notified prior to publication if we find it necessary to run ad elsewhere.
We can compose your ad or you may submit it camera-ready or electronically. Read our Ad Preparation Guide here. Senior Life is digitally composed on Macintosh computers. EPS, PDF and ASCII Text (generic text) may be submitted on ZIP, CD-ROM, floppy disk or flash drive. Graphics for ads can be e-mailed as PDF files to firstname.lastname@example.org. If you have any questions, give us a call and we’ll walk you through it.
Display advertisements set by cancelled prior to first insertion will be charged at 1/3 (one-third) the cost of the ad. The cancellation deadline is the same as the order deadline because much of our cost is involved in the production of the ad itself.
New accounts and political advertising, cash in advance. Credit extended to accounts only with reliable references. Statements must be paid by the 10th of the month following billing. A service charge of 1-1/2 percent per month will be applied to unpaid balances of 60 days or more, representing an annual percentage rate of 18%.
Approved agency discounts (15% maximum) allowed on open rate only. Other rates shown are net.
All of our publications are now available on our website in page form. Simply pull up the appropriate publication, locate the page containing your ad and print it out in your office at your convenience. Proof of publication along with the entire publication is at your fingertips.
Conditions Governing Advertising
Advertiser and/or advertising agent assumes all liability for advertisement published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility for claims occurring therefrom against Senior Life. Senior Life reserves the right to refuse or cancel any advertising that is considered offensive, misleading or detrimental to the public, the newspaper or another advertiser and to edit advertising at its discretion.
Errors in Advertising
In the event of error, Senior Life will be responsible for the first insertion only. Errors which are not the fault of the advertiser will be rectified by republishing without charge that part of the advertisement which was in error. Claims for errors in advertisements allowed for the first insertion only, and all claims must be made within 30 days. Senior Life shall be under no liability by reason of omissions of any advertisement ordered for publication.